I'm Tahir —
a product designer who believes great design is invisible until it isn't.
I started over a decade ago with a simple belief: design should solve problems, not create them. What began as visual curiosity evolved into a deeper fascination — how people think, decide, and interact with digital products.
I've worked across industries — fintech, healthcare, education, architecture. Collaborating with startups finding their footing and established businesses rethinking digital presence. Each project sharpened my understanding of the relationship between design, strategy, and human behavior.
Working with international clients across different markets taught me to design for context, not convention. Every culture, audience, and business has its own logic — the best design respects that.
Today I approach every project as a product problem, not a design task. I ask 'why' before 'how.' I think in systems, not screens. The best experiences feel so natural, you forget someone designed them.
Sr. UI/UX Designer
Jun 2025 — Present- Leading UI/UX initiatives for OSN's digital entertainment platforms across web, mobile and smart TV.
- Partnering with product and engineering to lift engagement and retention.
- Building and maintaining the design system across all OSN digital properties.
UI/UX Team Lead
Jun 2021 — May 2025- Led a multidisciplinary design team across web and mobile projects.
- Owned the full UI/UX process from research to execution, with style guides and design systems keeping quality consistent.
UX Consultant
Dec 2023 — Jul 2024- Directed strategic UX improvements with research and data-driven audits.
- Created responsive layouts and improved information flow.
UX Consultant
Jun 2023 — Aug 2023- Built reusable design systems and wireframes for client web solutions.
- Improved onboarding and navigation flows across products.
UI/UX Designer
Jun 2019 — Dec 2020- Redesigned digital experiences across Britannia's retail platforms.
- Designed social campaigns and marketing visuals for brand promotions.
UI/UX Designer
May 2018 — May 2019- Designed premium web interfaces and brand-led campaigns for a luxury automotive service.
UI/UX Designer
2017 — 2021- Supported cross-functional teams with visual design for social, print and branding.
UI/UX Graphics Intern
Early career- First steps in UI/UX and graphic design.
Design is a business tool.
I measure success by outcomes, not aesthetics alone. Beautiful work that doesn't perform is decoration — and I don't do decoration.
Simplicity is a feature.
Complexity is the default. My job is to fight it — to find the clearest path between a user and their goal.
Process over perfection.
I trust the process to get to the right answer. Research, iteration, and honest feedback always beat guesswork.
When I'm not designing, I'm exploring photography, reading behavioral psychology, or traveling to places that challenge my perspective. The best ideas tend to come from outside the screen.
Have a project in mind?
I'm currently available for select projects in 2026. Let's talk about yours.
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